São Paulo Fashion Week

January 19, 2010

Ronaldo Fraga (check the knees of the inverted girls)

Alexandre Herchcovitch

The very eclectic São Paulo Fashion Week, that opened on Sunday, brings us lots of glitter, a cheerful attitude and  top models Lara Stone and Chanel Iman. The main fashion show held in Latin America  happens twice a year – in January for Winter and June for Summer collections (including beachwear, a growing Brazilian export product). Check the collections of Alexandre Herchcovitch (East European peasants and lots of textures) and Ronaldo Fraga (inspired by coreographer Pina Bausch), two of the most creative Brazilian designers out there. Check also the funny creations of Samuel Cirnansck (mixing surrealism and decoration elements with fashion).

All the collections and runways can be seen here.  And you will find the soundtracks of this SPFW, that closes on Friday, here .

Finally, here you can check the trends shown a few days ago, during the Rio Fashion Week.

Rosa Chá

Rosa Chá

Maria Bonita

Reinaldo Lourenço


Samuel Cirnansck




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